You just downloaded
the free PDF.
Good.
You now have a map.
But a map without an engine doesn't move anything.
// A — Pattern Interrupt
A map is useless without an engine.
You already did the hard part.
> You built the product.
> You pushed the repo.
> You deployed.
No users.
No signal.
Just GitHub stars from other builders who will never pay you.
Here's the part nobody tells you:
Code does not sell itself.
Distribution is not a side quest.
Hope is not a strategy.
If your launch plan is "post it and see what happens," you are not launching.
You are rolling dice and calling it engineering.
The Launch Protocol exists for one reason:
To turn marketing into something you can execute, not perform.
// B — This Is Not A Course
Video courses are bloatware.
Four hours of talking heads.
Ten modules you'll never finish.
A Notion doc full of theory you didn't ask for.
You don't need motivation.
You don't need mindset.
You don't need to "learn marketing psychology."
You need working artifacts.
❌ What It's NOT
No dashboards.
No community.
No weekly calls.
✓ What It IS
A .zip file with executable assets.
JSON prompts.
Markdown checklists. Pre-written scripts.
You don't watch this product. You run it.
We already hard-coded the deep research
into
the prompts.
You feed them into ChatGPT or Claude.
The system outputs usable copy, posts, and ads.
Think of it as a lightweight dependency.
// C — File Tree Tour
This is not a feature list.
This is a directory overview.
No fluff files.
No inspiration PDFs.
Every file exists because it removes latency between idea → user.
// D — Choose Your Character
You don't need to do everything.
You pick a track and execute.
Track A — The Social Route
// For builders with time but no cash
Run the Reply Guy JSON
Inject into existing conversations
Steal attention without begging for it
This path trades money for velocity.
You earn distribution by showing up where the signal already
exists.
Track B — The Paid Route
// For builders who hate talking to people
Run Reddit ads using the Hate Angle
List on Whop instead of building checkout flows
Let marketplaces handle trust and payments
This path trades money for silence.
No DMs. No calls. No personal brand. Just traffic → offer →
conversion.
Have money? Execute Track B.
Have time? Execute Track A.
Have both? You already know the answer.
// E — Price, Friction, Reality
The Launch Protocol
$97$27Cost of failed distribution:
[x] 3–6 months of building
[x] Zero users
[x] Another repo nobody clones
You already paid for that once.
This is cheaper
than one abandoned side project.
You are not paying for information.
You are paying for
compressed execution.
This is not motivation.
This is a system.
If you want to keep hoping code sells itself, do nothing.
If you want an engine to attach to the map you already have:
Initialize Launch.